INTERACTIVE MOBILE SYSTEM FOR STIMULATING CUSTOMER ACTIVITY IN RETAIL ESTABLISHMENTS
Keywords:
mobile application, retail, customer activity, iOS, augmented reality, geolocation, gamification, reward systemAbstract
The article presents the development of an interactive mobile system for stimulating customer activity in retail establishments. The system is aimed at increasing user engagement in physical shopping locations by combining geolocation, augmented reality, gamification, rewards, and role-based management tools for businesses. The relevance of the topic is driven by the transition of mobile applications in retail from static loyalty cards to behavioral platforms that connect digital incentives with real visits to retail locations.
The proposed solution is implemented as a native iOS application with a backend, a relational database, geospatial processing, interaction with AR objects, a reward system, and analytics. The client side includes a location map, AR session, rewards interface, user progress, achievements, and a business dashboard. The server side verifies visits, controls reward distribution, processes AR object collection events, stores promo codes, and aggregates analytical data.
The practical result is a prototype that supports both customer and business scenarios: browsing locations, entering geozones, collecting AR objects, receiving rewards, managing campaigns, and analyzing location activity. Testing covered authentication, role-based routing, AR interaction, reward logic, gamification, and core domain models.
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